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Prince Fox

Prince Fox

Prince Fox wants to give something deeper to the dance floor. So, he approaches making electronic dance music with a classic ear for songwriting, generating his very own “future pop” in the process.

The New York artist and producer explains, “The songs are structured in a traditional manner with verses and choruses, but they’re produced with an underground flavor—spanning everything that influences me from deep house, to future bass, to UK garage. What holds it all together is this old school focus on composition. I want to write songs that are more than just builds and drops.”

Back in high school, Prince Fox—aka Sam Lassner—spent most of his days playing and studying guitar. Splitting his time between a job at the legendary Electric Lady Studios and doing the “singer-songwriter thing,” a pivotal experience opened him up to the possibilities inherent within producing electronic music.

“I went to Electric Zoo, kind of on a whim” he recalls. “Hearing all of these crazy sounds, I was totally inspired. I figured if I could master producing and mixing, I’d have the ability to come back, write, record, and produce myself, using the computer as an instrument. When the Prince Fox project really took shape, my goal was to try to find a way to bring that together with the songwriting I grew up on.”

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